Ted Larkins is an author, speaker, and accomplished business executive.
Through his books and keynote talks, he shares the powerful Get To Principle, the ability to say “I Get To” as opposed to “I have to”.
Ted is currently Global Head of Licensing at the Internet start-up, Brainbase, and a guest lecturer for the UCLA Entertainment Studies and Performing Arts program and NYU’s School of Business.
Ted was also a co-developer of a leading entertainment licensing company in Tokyo, representing major movie studios that included Paramount Pictures, Sony Pictures, and 20th Century Fox. His company-producing projects included Jon Bon Jovi, Jack Nicklaus, Mariah Carey, and many other artists. Ted is also the former Senior Vice President of CPLG, one of the world’s leading entertainment, sport and brand licensing agencies.
He wrote the book, “Get To Be Happy: Stories and Secrets On Loving the Sh*t Out Life” in 2017, and his second book, “The Get To Principle” was released in March 2020.
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Listen to his podcast episode: Get to Be Happy in Business